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AWKWARD TO AWESOME
Being a teenage girl can be awkward. So can directing someone to toss a muddy soccer ball at a teenage girl’s face. Fortunately, that was only a small part of what we did when we partnered with DDB NY to direct, design, and animate 11 digital spots for Clean & Clear US, Indonesia, and India. Three prosthetic zits, 20+ oil-absorbing sheets, and one very special locker lemur later, we felt confident we had turned awkward into awesome for teenage girls everywhere.
Each spot included an awkward situation, an awesome save - and an animated how-to sequence featuring Clean & Clear products. We kept the graphic system iconic, fresh and fun, with an elevated doodle appeal for that authentic teenage scent. Our teenage stars were all good sports about running into glass doors, eating falling salad, getting a soccer ball thrown at their face, and fake falling asleep. Which was really awesome. We couldn’t have done it all without our production partners, Trollbäck + Co., who are just plain awesome and very rarely awkward and our audio house You Too Can Woo, who it is confirmed, can definitely WOO.