A REALLY, REALLY COZY CHRISTMAS. STARRING APPLEJACKS.

LIFETIME COZY CHRISTMAS

Lifetime came to And/Or with one of the best briefs we’ve ever gotten: 1. Promote their Christmas Movie lineup 2. Make it funny. Among the many ideas we pitched, a favorite won out: The coziest Christmas ever, cranked up to 11.

And/Or wrote, directed, and handled all of the post production for the spot, which featured one very cozy actress, a bearded collie named Rugby, two rescue puppies, three kittens, and one punk miniature horse named Applejacks (don’t call him a pony). Many thanks to the team at Lifetime, who were awesome partners in maximal coziness the whole way through.

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The project was so over-the-top, we couldn’t resist shooting a Christopher Guest-inspired behind the scenes video that does double duty as a parody of self-serious film process documentaries. Our whole team pitched in and fun was had by everyone, even Applejacks (we think).

WE TAKE COZY VERY SERIOUSLY.

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And/Or Team / Cozy Christmas Spot
Executive Producer: Nika Offenbac
Creative Director: Kendra Eash
Director: Kelli Miller
Assistant Director: Robert Berman
Director of Photography: Chris Willmore
Technical Director/ Compositor: Olga Povarchuk

Head of Production: Diana Mandelare-Au
Producer: Zack Tupper
Production Designer: Colleen Dodge
Wardrobe: Karlyn Waldschmidt
Editor: Christie Brown
Original Music Composition: Emoto Music
Audio Mix: Liz Fausak
Additional Flame & Color Correction: The Underground 


Lifetime Team / Cozy Christmas Spot
 SVP, Brand Creative: Valerie Albanese
Creative Director: Mariclare Lawson
Creative Director: Lindsay Ross
Director of Production: Sherron Hanson
Producer: Ben Asher

 

Behind The Scenes 
Creative Direction: Kelli Miller, Nika Offenbac, Kendra Eash
Director: Nika Offenbac
Camera: Chris Willmore & Joe Rolon
Design, Animation: Larisa Martin, 
Editor: Nika Offenbac, Olga Povarchuk
Mix & Sound Design: Little Bear Audio

 

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