MYTH 1: BOYS ARE BETTER AT MATH & SCIENCE

MTV GENDER BENT

It’s not every day that we get asked to combine feminism and a sense of humor in a project. So when MTV asked us to pitch ideas focused on bringing awareness to Gender Bias for their Look Different campaign, we may have actually pinched ourselves. Was this a dream project? Um, yes. Did we pitch a million ideas? Um, yes.

Working in close collaboration with the team at MTV, we wrote, designed, and animated Gender Bent, a series of three videos that travel back in history to bust common gender myths with a uniquely MTV twist.

MYTH 2: PINK FOR GIRLS, BLUE FOR BOYS

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Calling Out Gender Bias in :15 Sec
We also created a short on-air promo that sends viewers to LookDifferent.org, where the longer spots live. Other graphic assets from our spots were made into GIFs, images and social posts to spread the word. 

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TREATS

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And/Or Team 
Kelli Miller: Creative Director, Design
Kendra Eash: Creative Director, Copy
Mike Sullo: Executive Producer
Erin Kilkenny: Art Director, Animation
Tammy Hahn: Design, Animation
Olga Povarchuk: Design, Animation
Dmitry Morozov: Animation

MTV Team 
Casey Acierno: Sr. Manager Public Affairs
Jessica Borovay: VP Brand Creative
Jessica Ameri: Sr. Project Manager
Dzifa Yador: Project Manager
Sierra Wingate-Bey: Digital Strategy Coordinator Public Affairs

Justine Bunis: Campaign Coordinator Public Affairs
Noopur Agarwal: VP Public Affairs

Ronnie Cho: VP Public Affairs
Andrei Chahine: VP Creative Director

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