MYTH 1: BOYS ARE BETTER AT MATH & SCIENCE

MTV GENDER BENT

It’s not every day that we get asked to combine feminism and a sense of humor in a project. So when MTV asked us to pitch ideas focused on bringing awareness to Gender Bias for their Look Different campaign, we may have actually pinched ourselves. Was this a dream project? Um, yes. Did we pitch a million ideas? Um, yes.

Working in close collaboration with the team at MTV, we wrote, designed, and animated Gender Bent, a series of three videos that travel back in history to bust common gender myths with a uniquely MTV twist.

MYTH 2: PINK FOR GIRLS, BLUE FOR BOYS

line_3pxline_3px

Calling Out Gender Bias in :15 Sec
We also created a short on-air promo that sends viewers to LookDifferent.org, where the longer spots live. Other graphic assets from our spots were made into GIFs, images and social posts to spread the word. 

line_3pxline_3px

TREATS

line_3pxline_3px
[unex_ce_button id="content_9qw7ry398" button_text_color="#000000" button_font="bold" button_font_size="20px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="#f0f0f0" button_padding="15px 60px 15px 60px" button_border_width="5px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#f0f0f0" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="http://www.and-or.co/work/awkward/" button_link_type="url" button_link_target="_self" has_container="1" in_column=""]ANOTHER ONE[/ce_button]