MYTH 1: BOYS ARE BETTER AT MATH & SCIENCE
MTV GENDER BENT
It’s not every day that we get asked to combine feminism and a sense of humor in a project. So when MTV asked us to pitch ideas focused on bringing awareness to Gender Bias for their Look Different campaign, we may have actually pinched ourselves. Was this a dream project? Um, yes. Did we pitch a million ideas? Um, yes.
Working in close collaboration with the team at MTV, we wrote, designed, and animated Gender Bent, a series of three videos that travel back in history to bust common gender myths with a uniquely MTV twist.
Casey Acierno: Sr. Manager Public Affairs
Jessica Borovay: VP Brand Creative
Jessica Ameri: Sr. Project Manager
Dzifa Yador: Project Manager
Sierra Wingate-Bey: Digital Strategy Coordinator Public Affairs
Justine Bunis: Campaign Coordinator Public Affairs
Noopur Agarwal: VP Public Affairs
Ronnie Cho: VP Public Affairs
Andrei Chahine: VP Creative Director