TV IS DEAD. LONG LIVE TV.
NBCUNIVERSAL 2017 UPFRONT
For their 2017 upfront campaign, NBCUniversal was looking for a way to express all their brand had to offer, from massive reach and multiple properties to access to A-list talent and internal research and strategy teams.
Building off of their previous year’s campaign of “Reach Redefined,” we partnered with NBCU’s internal team to come up with a copy-driven solution that became a flexible system they could apply across all of their properties.
Executive Creative Director: Kelli Miller
Creative Director: Kendra Eash
Executive Producer: Nika Offenbac
Producer: Zack Tupper, Heidi Tannenbaum, Diana Mandelare-Au
Junior Producer: Meredith Alloway
Art Director: Elliot Blanchard, Erin Kilkenny
Technical Director: Jon Smith
Design: Sarah Cohen, Erin Kilkenny, Larisa Martin, Olga Povarchuk, Maggie Tsao
Animation: Elliot Blanchard, Yussef Cole, Erin Kilkenny, Jules Koetsch, Larisa Martin, Olga Povarchuk, Stephanie Swart
Editor: Christie Brown
ECD, NBCUniversal Integrated Media: John Shea
SVP, NBCUniversal Content Innovation Agency: Scott Weisenthal
ECD, NBCUniversal Content Innovation Agency: Rachel Yoo Digerness
VP, Brand Strategy NBCUniversal Content Innovation Agency: Steven Rummer
EP, NBCUniversal Content Innovation Agency: Andrew Gottlieb
Project Manager, Upfront Campaign and Event: Sandy Mogelburg
Project Manager Creative, NBCUniversal Content Innovation Agency: Victoria Toso
Copywriter: Ben Cochran