CLEAR EYES, FULL BACKPACKS, CAN'T LOSE.

NICK JR. BEYOND THE BACKPACK

Nick Jr. came to us with a fun assignment for a great cause: creating 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement. 

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We wrote, designed, and animated each video using a mix of shot footage (shout out to our parent and kid friends who lent us their hands) and playful design and animation. Narrated in the voice of a cool parent on the playground doling out advice to a friend, we created a tone and style that could be templatized across each video, while allowing for customized cameos from Nick Jr. characters.

Made with help from our friends at Slanted, who make a really good green screen apple.

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TREATS

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And/Or Team 
Creative Director / Design: Kelli Miller
Creative Director / Copy: Kendra Eash
Executive Producer: Nika Offenbac
Associate Producer: Meredith Alloway 
Art Director: Adam Wentworth
Animation Director: Yussef Cole
Design / Illustration: Whitney Thesis,
Olga Povarchuk, Larisa Martin
Animation: Yussef Cole, Whitney Thesis,
Olga Povarchuk, Larisa Martin
Director of Photography:  Chris Wilmore
Production Partners: Slanted Studio
Audio: You Too Can Woo
Montage Edit: Christie Brown

NickJr Team 
SVP Brand Creative: Matt Perreault
VP Creative Director: Lauren Muir
VP Editorial: Liza Steinberg
VP Brand Design: Jennifer Cast
Senior Writer/Producer: Jennifer Treuting
Director of Project Management: Cassandra Lipin
Project Manager: Keneisha Scott
Graphics Manager: Michelle Ragone

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