CLEAR EYES, FULL BACKPACKS, CAN'T LOSE.
NICK JR. BEYOND THE BACKPACK
Nick Jr. came to us with a fun assignment for a great cause: creating 10 animated videos for their Beyond the Backpack initiative, which helps parents prepare their kids for Kindergarten on a range of topics from STEM and reading skills to family and community engagement.
We wrote, designed, and animated each video using a mix of shot footage (shout out to our parent and kid friends who lent us their hands) and playful design and animation. Narrated in the voice of a cool parent on the playground doling out advice to a friend, we created a tone and style that could be templatized across each video, while allowing for customized cameos from Nick Jr. characters.
Made with help from our friends at Slanted, who make a really good green screen apple.