Sundance TV came to And/Or to develop four co-branded film promo templates that could be refreshed with different films and sponsors over time. We created plug-and-play design, animation, and scripts for each concept, to be passed down through generations of promo-makers at Sundance, so that none shall have to create custom promos again.


Film Haiku
What could be more fun than making a haiku out of the plot of Goonies? The answer is nothing. Nothing could be more fun.


Secrets from the Set
These promos dish a series of fun, behind-the-scenes facts about a specific film. The example we made with Lost in Translation spills dirt about Bill Murray.


Film 101 
A two-part promo that tests viewers’ expert knowledge about film. We created this example with one of our favorite films of all-time: Best in Show.


Top 3
This promo concept counts down the top 3 somethings of any film - hairdos in Hairspray, dance moves in Pulp Fiction, or, in this example, explosions in Die Hard.


And/Or Team 
Kelli Miller: Creative Director, Design
Kendra Eash: Creative Director, Copy

Mike Sullo: Executive Producer
Nate Buchik: Editor
Ryan Hooks: Animation
Olga Povarchuk: Animation, Toolkitting

Sundance Team 
Mark Williams: SVP Creative Director & Promo Strategy
Katherine Dore: Executive Producer
Liza Wyles: Sr Writer/Producer Branded Entertainment

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